I had the pleasure of assisting designer Ashley Rowe in September
with the production of her SS11 show. The presentation attracted lots of positive media and industry attention. Her line
was filled with amazing tie-dyed pieces, which she accomplished using
various dyeing techniques, the most interesting using a tennis ball. The
experience was really great and reminded me how much I love working on
shows and events. I was mainly responsible for managing the press and media invites, scheduling all day-to-day activities, venue and show setup, delegating tasks to all volunteers, coordinating all press interviews and anything else the designer needed.
Here are some photos of the
event and her collection, courtesy of Jenna Wakani and Kevin Gonsalves.
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